The Complete Guide to
Generative Engine Optimization.
Learn how to optimize your content for AI-powered search experiences.
What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing content to be cited and referenced by AI-powered search engines like Google's AI Overviews, Perplexity, and ChatGPT. Unlike traditional SEO, GEO focuses on making your content the authoritative source that LLMs draw from.
Why GEO Matters
AI search is reshaping how people find information. When someone asks a question, they increasingly get a synthesized answer—and your content either contributes to that answer or it doesn't. Getting cited in AI responses drives qualified traffic and builds brand authority.
- AI Overviews appear in 30%+ of Google searches
- Users increasingly trust AI-synthesized answers
- Citation placement drives significant click-through
- Early movers are building lasting authority
GEO Best Practices
1. Answer Questions Directly
Structure content to provide clear, direct answers that LLMs can extract and cite. Use headers that match common queries.
2. Demonstrate Expertise
Include original data, expert quotes, and unique insights. LLMs prioritize authoritative sources with verifiable information.
3. Build Topical Authority
Create comprehensive coverage of topics. LLMs favor sources that demonstrate deep expertise across related subjects.
4. Optimize for Clarity
Use clear language, logical structure, and well-organized formatting. Make it easy for AI to understand and extract key points.
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